Applications for Bridging Entrepreneurs to Students (BETS) Program start-up companies are now open, here is a little bit more about the program for you:  

• The BETS program places two University of Waterloo first wok-term students with your company for a 14-week project-based placement.
• This program, intended for early-stage companies that are unable to hire full-time 16-week co-ops, provides access to students who can help you achieve short-term business objectives through a 14-week placement.
• The program consists of one full week of intensive training and development, followed by a 14-week placement with a startup.
• The Conrad School of Entrepreneurship and Business mentors and supports these co-op students throughout the 15-week term. 
• Teams can now hire a team of two BETS co-op students from January 22nd to April 26th for just $3,000 ($1,500 each).

SCALING SALES OPERATIONS

A Sales Playbook is an essential tool to help transfer critical product and sales process knowledge from the founders to the sales team in order to scale up the revenue generation process. In each fall and winter terms, fourth year students in the Entrepreneurial Sales Fundamentals course participate in a project that brings real-life experiences to entrepreneurial studies. Student teams are connected with B2B startups who have or are in the process of commercializing to create a Sales Playbook.

Your startup will benefit from this systemic approach to scaling up sales operations and in building the tools required to scale your B2B business. You’ll have access to your own playbook that will allow your new sales representatives to understand everything they need to know (company details, product details, value proposition, sales material etc.) and everything they need (sales processes, lead management, proposals, contracts, etc.) to become productive in their roles as quickly as possible. Many founders describe a Sales Playbook as the tool required to take all their knowledge and transfer to the rest of the company – take full advantage of this opportunity today.

Who are we looking for?

We’re looking for companies that are B2B focused and at the stage where they have started to engage with commercial customers or are looking to grow their base of customers. There is no cost for participation in this project.

What’s involved?

• 4-8 hours over three months.
• Meetings (online and or in person with the students)
• Offered each fall and winter term. Deadline for application is January 21 for Winter term.
• 10 – 12 companies each term can participate.
• 30-40 page Sales Playbook and a 5-minute training video.